2748-Industrie-Projekte erfolgreich akquirieren

Speaker: Hans-Lothar Busch

Welcome to the seminar "Industrial projects successful acquire"

Our seminar offers youpractice-testedstrategies to attract financial resources from industrial companies for your scientific institution .

Learn how to specifically address industrial customers, arouse interest and negotiate convincingly. Immerse yourself in the world of acquisition techniques and learn how you can successfully market your research services.

In-person seminar in Dresden | 2 days
December 3rd, 2024 from 9:00 a.m. to 5:30 p.m.
December 4th, 2024 from 9:00 a.m. to 4:30 p.m.
Venue: Dresden (exact address to be announced)

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An event as part of the TA continuing education series
The acquisition of industrial projects for scientific institutions is extremely lucrative. Nevertheless, many scientific acquirers are fighting for industrial funds, and patent marketing alone is often not enough.

Our two-day seminar offers insights into the success factors and proven acquisition techniques that lead to more industrial projects. Discover how you can safely convince industrial customers to invest in your innovative technologies.

In this seminar you will learn how to carry out the acquisition of industrial projects and R&D contracts in a targeted manner and how to leverage the research achievements of your scientific companies Successfully market your team's facility. You will learn how to identify new industrial customers, make lucrative industrial contacts and arouse interest. You will learn conversation strategies and questioning techniques for successfully conducting acquisition conversations. You will also work on your own communication behavior and develop an eye for identifying customer benefits in order to successfully market your offer.

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Agenda

Target group
The practice-oriented seminar is aimed at to

• Transfer managers in scientific institutions
• Executives from scientific institutes
• Acquisitors from research-related startups

Speaker: Hans-Lothar Busch
Hans-Lothar Busch, Germany leading expert in the acquisition of industrial projects for scientific institutions, has extensive experience in sales and coaching. With a degree in business administration and a specialization in marketing from the Helmut Schmidt University in Hamburg, he has worked in various positions in the technology industry. He has been successfully supporting the Fraunhofer Society and other institutions in winning industrial projects for over 25 years and has been a lecturer in technology transfer at the Cottbus University of Technology since 2021.

In-person seminar
impact HUB, Bayrisch Straße 8, 01069 Dresden

Pricing
The TransferAllianz e.V. is the German Association for Knowledge and Technology Transfer (WTT). It brings together colleges, universities, non-university research institutions, patent exploitation agencies and other transfer service providers into a nationwide, growing network.

All members of this network receive a 10% discount on the original ticket price compared to non-members. We also have a limited number of early bird tickets available up to 30 days before the start of the event. An early bird discount of (another) 10 percent is granted here.

You can find out whether you are a member of the TransferAllianz here: https://www.transferallianz.de/angebote/members/

Cancellation conditions
Bookings up to Cancellations made 30 days before the day of the event will be refunded 100% minus the organizer's booking fees on the platform. A later cancellation is not possible, but in this case you will receive a non-payable credit in the form of a 25% discount on a subsequent TransferAllianz e.V. event with HZDR Innovation GmbH as host.*

It is possible at any time the appointment of a representative.

The allocation of places takes place according to the date of registration. The organizer reserves the right to cancel seminars due to force majeure or important reasons such as the absence or illness of a speaker, insufficient number of participants, etc. In this case, the registered participants will be informed immediately and the seminar fee already paid will be refunded 100%. Further claims are excluded.

*redeemable within one year