7. Skillup pod Urpínom

SKILLUP pod Urpínom: About marketing, business and brands without clichés

📅 Date: December 15, 2025
🕕 Time: 18:00
📍 Place: Hogo Fogo club, Námestie SNP, Banská Bystrica (opposite Barbakan)

SKILLUP pod Urpínom is a new marketing event in Banská Bystrica, which was created thanks to the cooperation of several local agencies and marketing specialists.

The aim is to deliver valuable lectures about marketing, business and brands without clichés, advertising or promo.

🎤 Program:

➡️Radka Raniaková (BOOSTERS) https://www.boosters.sk

Leaky buckets and gold safes: We push clients to invest in non-conversion campaigns

In the lecture Leaky buckets and golden safes, Radka Raniaková will reveal why small and large companies often burn their budgets only on campaigns aimed at immediate conversions, while ignoring the huge potential of the upper part of the marketing funnel. It will show concrete examples where brands are losing results precisely because they do not do non-conversion campaigns, and will explain why optimization only for conversions is a dead end in many cases. in his lecture, he will show how a brand can communicate more clearly and effectively thanks to the principles used in Google's technologies and products. It will focus on how simplicity, consistency, user focus and systematic testing can dramatically improve the quality of communication and brand understanding in the market. Participants will see that these principles are not just company slogans, but concrete tools that can turn fragmented marketing into an understandable and functional ecosystem. AI

Anastasia will introduce how to create effective UGC videos that can reach different markets without the brand having to build a new creative team for each country. It will show the process of creating scripts, working with creators, and how to set up the process so that the content feels authentic, but also meets business goals. Participants will see why UGC is a key format today and how it can be handled more professionally than just a "quick mobile video".

➡️Michal Badík (Eifela) https://www.eifela.sk

Topic: Are you building a brand that you will like or one that will work for you?

Michal Badík from Eifel already he knows his answer. After four years in business, they decided to start over. Why? And how did One Pharma become Eifel - and what did it cost and teach them?
If you like honest stories from behind the scenes of business, don't miss this one. Perhaps the true story will show you where the pitfalls lurk everywhere that the entrepreneur does not want to admit. It inspires you to have a straightforward vision on the road to success. He will point out the path through the Mountain of Fools, on which perhaps everyone who created something has found themselves.

🎟️ Tickets:
In person: €10 / €15 on the spot
Livestream & recording: €10

Pre-sale: WE WILL REPLACE SOON

The number of places is limited. Book your place early!

🍻 Relaxed atmosphere, no ties.
SKILLUP is not just about lectures - it's an evening full of inspiration, debates and networking in the pleasant atmosphere of the jazz club Hogo Fogo.

Come to be inspired, make new contacts and gain practical knowledge in the field of marketing and business. We look forward to seeing you!

More info also on the website: www.skillup.sk