AI LAB: Bildgenerierung mit KI. Vom guten Prompt bis zum optimalen Bild.

Be there at the MCÖ AI LAB & find out how you can use AI to create your channel-specific images and how important a good prompt is.

From tool jungle to clear image workflows

In this practice-oriented hands-on workshop, marketers with previous AI experience will learn how to use AI specifically to create images for all marketing and communication channels - without creating one-size-fits-all AI content. New AI tools are constantly emerging. This workshop is about reducing complexity and using AI specifically for high-quality image generation in marketing.

Instead of theory, there are concrete recommendations, real use cases and immediately applicable prompts and mental models for daily use.

Focus of the workshop:

• Compact Overview: Where does generative AI currently stand, especially in the area of images?
• Classification of relevant tools: What is really useful for marketing workflows?
• Focus on Nano Banana: How the tool can be used sensibly in the creative process.
• Clear image workflow: From the idea to prompting to the final visual.
• Combination of tools such as Midjourney and Nano Banana for consistent results.
• Best Practices from real projects.
• Hands-on session: develop your own visual concepts and implement them directly.
• Practical tips for better prompting, consistent image styles and more efficient workflows.

Outcome after the workshop:

The participants take away a clear, practical workflow for AI image generation and know how to use tools like Nano Banana can be used in everyday marketing.

Organizational matters:

Minimum participants: 16

If you are unable to attend, you are asked to unsubscribe by sending an email to [email protected].

It should be noted that photos and/or videos are taken at our events and can be published for the purpose of documenting the event. By registering for the event, you acknowledge that photographs and video materials in which you are depicted will be used for press reporting and published in various (social) media, publications and on Marketing Club Austria websites.