AI v marketingu

💡You do marketing with commitment, you know your customers and you know what works. 🤖 Artificial intelligence has been able to help you in marketing for a long time. But does it create not only faster, but also with quality? Come to our workshop to learn techniques for creating quality content.

⏰When? December 9 at 17.00
📍Where? 365.labb, Lazovná 5, Banská Bystrica

Entry: Free
✍️ Register by email at [email protected] until 8.12.

From research, through creative texts to visuals 👀

✅ This workshop is intended for you if you need quality marketing outputs, but you don't want to spend a disproportionate amount on their creation time.

We will show you how to prepare with the help of AI:
✅ market research
✅ texts for various media
✅ images, visuals with text and short videos
✅ trends in AI marketing for 2026

The meeting will be full of practical demonstrations, inspiration and simple instructions that you can immediately use in your work.

What awaits you:
🦾 Market research - in-depth research for obtaining quality resources, new ways of reading web pages and processing content
🦾 Texts for various media
🦾 Setting the style and tonality of the brand in AI
🦾 Linking AI outputs with the brand
🦾 Techniques of effective assignments and prompt engineering
🦾 Creation of micro-templates for different types of texts
🦾 Multimedia outputs - images, visuals, short videos
basics of creating images, mockups and short videos
how to work with design in AI tools
🦾 Trends in AI marketing for 2026 - overview of new and most used tools for text, visuals, video and campaigns

About the lecturer:
👉 Ivana Latiaková, AI consultant and specialist in the use of artificial intelligence in marketing and copywriting.

👉 Ivana specializes in connecting AI tools with the creative process and content strategy. With a strong understanding of the freelancing, small business, and personal branding landscape, he shows how individuals, entrepreneurs, and businesses can use AI professionally. It builds on an approach that makes it possible to use AI technology responsibly and at the same time with feeling.

👉 Based on many years of experience in marketing, he brings insight, a system and the ability to name things simply, even if they are complex. Under the Content Master brand, she helps entrepreneurs, marketers and creators find a balance between intuition, strategy and technology.

👉 Her approach is practical, understandable and human - because she believes that even in the age of AI, quality content remains the greatest value.