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AI4ALL Women : Educate Program
Event by: AI 4 ALL - Women
Location: Qualcomm Research Netherlands, Science Park 301, Amsterdam - Amsterdam-Oost
Tickets: 50 EUR · Get tickets
About event
Are you interested in enhancing your content marketing strategy with the help of Artificial Intelligence? Join us for a focused 2-hour workshop, "AI in Content Marketing," designed to provide you with practical insights and tools to improve your marketing strategy and real-life execution.
In this workshop, we will explore the potential of AI in marketing, showing how it can streamline your processes and engage your target audience more effectively.
Workshop Agenda
Introduction to AI in Content Marketing
We will begin with an overview of AI and its role in content marketing. Learn about the different types of AI and the benefits it offers to content marketers.
Breakout Topics: Interactive Hands-on Activities
Participate in hands-on activities, working in groups to produce key marketing deliverables leveraging AI. Each group will focus on a specific aspect:
- Group 1: Market Research: Discover industry trends and articulate target audience insights and needs.
- Group 2: Messaging Framework: Create a value proposition tailored and tested against the target audience.
- Group 3: Demand Generation Strategy: Determine the right channels and platforms to drive awareness, interest, registrations, and ultimately attendance.
- Group 4: Social Content Creation: Identify 10 SEO keywords for a blog post, draft a 1000-word blog post, and create sample LinkedIn posts.
Attendees will then have the opportunity to present their work, sharing key outcomes, recommendations, and lessons learned. This collaborative session will help you gain different perspectives and refine your strategies.
Case Studies and Future Trends
In the final section of the workshop, we will review real-world examples of AI in content marketing, share industry lessons learned, and reflect on emerging trends that will shape the future of AI in content marketing. We’ll then close the workshop through interactive Q&A and casual networking for us to all connect as a community.
The Women 4 AI Educate Program is designed to provide professionals, entrepreneurs, and enthusiasts with valuable insights into real-world AI applications. By showcasing AI’s impact and application across industries, this program aims to empower attendees to integrate AI effectively into their careers and projects.
*No refunds on tickets, all sales are final.
**All final prices include VAT.
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