B2B Marketing Forum 2026 powered by DMVÖ

Look forward to inspiring keynotes, practical insights and an intensive exchange with the brightest minds in the industry.

Where strategy, Technology and brand come together in B2B

The Dialog Marketing Association Austria (DMVÖ) and MOMENTUM Vienna invite to the first B2B Marketing Forum in Vienna. The new conference format is aimed at B2B marketing professionals from industry and trade as well as agencies and service providers. The program includes inspiring keynotes, innovative best practices and exciting panels. The aim of the forum is to share know-how, promote professional exchange and further advance the professionalization of B2B marketing in Austria.

The DMVÖ will bring thought leaders, marketers and decision-makers from the Austrian B2B sector together for the first time at the B2B Marketing Forum on April 23, 2026 in the House of Engineers in downtown Vienna. The one-day specialist conference is dedicated to performance-oriented B2B marketing strategies that move people, create trust, score points with sustainability and enable long-term value creation.

In the age of artificial intelligence (AI), advancing automation and data-driven marketing, B2B brands are facing new challenges. How can these be mastered successfully? What strategies and measures are required to act innovatively and future-oriented? Top-class keynotes and panels provide a comprehensive overview of current developments in the areas of modern B2B marketing, lead generation, B2B branding, data-driven marketing and multichannel strategies. The program is complemented by selected best cases that show how data-driven strategies, strong brand management and innovative tools can be successfully used in the B2B market.

Presenters of B2B Marketing Forums 2026 (excerpt):

• Gerhard Kürner, founder of 506.ai
• Wilfried Lechner, Country Head of Marketing & Communication Wienerberger
• Nicole Schlögl-Slavik, Head of Marketing and Product Management Letter & Advertising Mail Österreichische Post AG
• Peter Felsbach, Head of Group Communications & Spokesman voestalpine AG
• Anita Paic, Head of the B2B Management Department at Wien Tourismus
• Ricardo-José Vybiral, CEO of the KSV1870 Group
• Peter Rosenkranz, Founder of the digital agency media4more
• Alexandra Vetrovsky-Brychta, Chief Growth Officer at CELUM and President of the DMVÖ
• Lorenz Thaden, founder and managing director of Hamburger B2B lead generation experts from Seiten-Werk
• Florian Fischer, Chief AI Officer, Chief Marketing Officer and Head of Performance Marketing at the digital agency SlopeLift
• Gabriele Schöngruber, Sales & Marketing Transformation Manager at Agrana
• Jürgen Jungmair, International Marketing Manager at the PREFA Group
• Lukas Hetzendorfer, Head of Revenue Growth at the digital agency Otago