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Berlin Audio Product Jam #2 - Launching Products
Event by: Audio Product Academy
Location: workish.berlin - Coworking Neukölln, Harzer Straße 39, Berlin - Bezirk Neukölln
Tickets: Get tickets
About event
Join us for the second edition of Audio Product Jam
This time, we're diving into one of the most critical phases of product development: going to market. We'll explore the challenges and risks involved in launching new products, from timing and positioning through technical readiness to user adoption.
The session will kick off with a real-world case study presented by experienced product managers, followed by an interactive workshop. Together, we’ll analyse different go-to-market scenarios and share strategies to identify, anticipate, and mitigate common launch risks.
Whether you're launching your first product or looking to sharpen your go-to-market strategy, this session offers valuable insights for:
- Founders – Gain practical tactics to reduce launch risks and improve your chances of success.
- Product Managers & Designers – Learn how to shape products that truly resonate with users from day one.
- Product Marketers – Discover effective go-to-market strategies and positioning techniques that drive adoption.
- Audio Engineers – Join the conversation on MVP scope, technical readiness, balancing speed with quality, scaling your development.
- Alpha/Beta Test Coordinators – Explore best practices for building early testing groups and using feedback to refine your product before launch.
Pictures by Gösta Wellmer (@goestagraph)