CreativeNL Live tijdens Dutch Design Week 2025 – On A New Crossroad

Live / State of the Creative Industry / CreativeNL Thought Leader / Talks / International / Networking / Snacks & Drinks

[English version below]

CreativeNL is organizing the program on Wednesday, October 22 in Natlab in Eindhoven in collaboration with Dutch Design Foundation 'On A New Crossroad', which shows what Dutch design power currently has to offer.

What can you expect?
Absolute pioneers from the Dutch industry take the stage - below who is the new CreativeNL Thought Leader Niek Pulles from Nike. They will discuss from different angles how the Dutch creative industry is responding to the major transitions in the world. This is based on the underlying idea that five types of change are coming to the Netherlands. Technological changes (immersive technologies, AI), political changes (conflict, populism), economic changes (read: power shifts), climate change and demographic changes. If the Dutch (creative) industry wants to maintain itself or grow, it must have a flexible, smart and strong response.

Why you should not miss this event
CreativeNL Live 2025 is the event for anyone who wants to view the Dutch creative industry from an international perspective. Be inspired and connect with new networks and parties.

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English :
CreativeNL is organizing the program ‘On A New Crossroad’ on Wednesday, October 22, at Natlab in Eindhoven, in collaboration withDutch Design Foundation. The program highlights what Dutch design power has to offer at this very moment.

What to expect
Absolute frontrunners from the Dutch industry will take the stage – among them the new CreativeNL Thought Leader, Niek Pulles of Nike. From multiple perspectives, we will explore with them how the Dutch creative industry responds to the major transitions shaping the world. This is based on the underlying idea that five types of change are approaching the Netherlands: technological changes (immersive technologies, AI), political changes (conflict, populism), economic changes (i.e., shifts in power), climate change, and demographic changes. If the Dutch (creative) industry wants to maintain its position or grow, it must respond to these challenges with agility, intelligence, and strength.

Why you should not miss this event
CreativeNL Live 2025 istheevent for anyone who wants to view the Dutch creative industry from an international perspective. Get inspired and connect with new networks and partners.

Language
For optimal expressiveness, the language of the plenary program is Dutch. We provide synchronous translation on screen.

About CreativeNL
CreativeNL, your connection to a world beyond imagination, is the international label of CLICKNL, the knowledge and innovation network of the Dutch creative industry. This label encourages international sustainable entrepreneurship and long-term international cooperation and exchange in the field of knowledge and innovation.

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English:

Language
For maximum impact, the plenary program will be conducted in Dutch. We will provide live on-screen translation.

About CreativeNL
CreativeNL, your connection to a world beyond imagination, is the international label of CLICKNL, the knowledge and innovation network of the Dutch creative industry. With this label, we foster sustainable international entrepreneurship and long-term global cooperation and exchange in the field of knowledge and innovation.

© CreativeNL 2025 (realized thanks to the Ministries of Economic Affairs and Education, Culture and Science / realized with the support of the Ministries of Economic Affairs and Education, Culture and Science)