Culture & Change

Transform corporate culture authentically and sustainably ("conducting flocks of birds")

BRAINS AND GAMES Masterclass | November 20, 2025

Culture & Change

88% of managers consider cultural awareness to be crucial in change initiatives, but culture often remains a “blind spot”. Learn how to initiate cultural transformation as a manager and anchor it sustainably.

Daily routine

09:30 - 10:00 | Check-in & networking with coffee

10:00 - 12:30 | Morning

• Block 1: Culture laboratory with research glasses - identifying cultural phenomena using proven models (Schein, Johnson, Quinn)
• Block 2: 4-stage BRAINS AND GAMES/Change Laboratory Architecture based on a practical example

12:30 - 1:30 p.m. | Lunch

1:30 p.m. - 4:30 p.m. | Afternoon

• Block 3: Concrete case studies - testing the 4-stage architecture in small groups, system-theoretical cultural interventions
• Block 4: Transfer Bingo TO-GO - Concrete actions for the next few weeks, from meeting cultural value to new rituals

You take that with:

• Certificate "Culture & Change - Masterclass"
• Cultural analysis models: cultural level model (E. Schein), Cultural Web Model (G. Johnson), Competing Values Framework (R. Quinn/J. Rohrbaugh), The Agile Culture Code (S. Puckett), systems theory (Niklas Luhmann, Stefan Kühl)
• 4-stage BRAINS AND GAMES/Change Laboratory Architecture: Systematic approach for sustainable and authentic cultural change
• System-theoretical cultural interventions: Proven methods for indirect interventions and structural changes
• Transfer Bingo TO-GO: Concrete actions for the next few weeks - from addressing a cultural value in the meeting to new rituals
• Masterclass documentation: Complete recording of all content, models and Practical examples

Premium New Work Location:

BLAHA FORUM 21

Klein-Engersdorfer Straße 100, A-2100 Korneuburg

The FORUM 21 is a creative think tank - a place that embodies "thinking out of the box" and offers space for innovative discussions on management and personality development. The professional event room with excellent technical equipment is the perfect premium new work location for the BRAINS AND GAMES Masterclass.

Includes all-day catering!

Further details about the individual masterclass offers can be found at:

www.bag.at/masterclass