Het demand generation playbook waarmee klanten naar jóu toe komen

Position your brand so that customers know where to find you, build a predictable pipeline and work with sales on impact.

Masterclass: The demand generation playbook that brings customers to you

As a B2B marketer, you put a lot of energy into content and campaigns, but that real breakthrough is not forthcoming. Leads are not consistently followed up, sales lack quality and you notice that it is becoming increasingly difficult to attract the attention of your ideal customer. While the result counts and the pressure increases.

Things can really be different.

Together with Jordi Bron (founder) in this masterclass you will discover a practical demand generation playbook with which you can create demand yourself. Position your brand so that customers know where to find you, build a predictable pipeline and work with sales to have impact, without having to push or pull the old-fashioned way.

What you will learn:

• Work step by step on a continuous flow of high-quality B2B leads
• How to make marketing and sales work together seamlessly for better conversion
• Smart tactics to target the right customer at the right time
• Inspiring practical cases and immediately applicable strategies
• How to structurally attract demand in the market—and never be dependent on separate actions

Program:

2:45 PM – 3:00 PM: Walk-in

3:00 PM – 3:45 PM: Part 1 – Demand generation: strategy, mindset & success factors

3:45 PM – 4:00 PM: Break

4:00 PM - 4:45 PM: Part 2 - Practice: this is how you use the demand generation playbook for your business

4:45 PM - 5:30 PM: Networking drinks (optional)

Practical information:

📍 Location: Office Red Panda Works, B. Amsterdam (B1 location)

📍 Address: Johan Huizingalaan 763A, Amsterdam

📅 Date: Thursday, October 30, 2025

🚗 Parking: easy on the parking deck of B. Amsterdam

💬 Language: Dutch

💸 Cost: free

📩 Registration: via Eventbrite