Werde zur smarten Personal Brand – mit Strategie, Story und Sichtbarkeit

You have something to say – but how do you reach the right people? This is how you build a strong personal brand with content.

You have something to say - but how do you reach the right ones People?
In this workshop you will learn how to build a strong media brand with content.
Whether you are a founder, expert or entrepreneur: If you share your knowledge, you can build trust, gain reach and attract customers - without pretending.

Whether newsletter, podcast or Video: In this deep dive you will learn why strategic communication no longer works as a “personal brand” in the classic sense, but as a content creator with attitude.

Away from social media hype, algorithm dependency and PR phrases, you can use high-quality content to establish yourself as valuable, credible Establish source. The workshop will give you the first steps to build your own brand - or position your company in a journalistically inspired way.

Contents:

• Why personal branding is more than a LinkedIn post today
• How to choose the right channel for you (podcast, newsletter, video...)
• What a content strategy really needs - and what you can save yourself
• First steps towards your own media brand: content, formats, positioning

For whom:
Managers, entrepreneurs, self-employed people and Founders who want to make themselves or their company more visible with relevant content.

Speakers:
Elisabeth Oberndorfer has been working in digital journalism for 20 years, has developed and built media brands, advises start-ups and media houses and operates a digital one with Smart Casual Business medium.

🗓 When: October 16th, 2:00 p.m. - 5:30 p.m.
📍 Where: Am Hof 8, 1010 Vienna