Jak budovat brand na LinkedInu

What it's about

An informal evening with 10 speakers who have touched LinkedIn from various sides — from personal branding to employer branding, recruitment and communities to LinkedIn as a real business channel. No long lectures. Instead, live 10-minute interviews on stage — the moderator Martin Miko (founder of Workify) asks each guest what they are really interested in:

• What works on LinkedIn and what doesn't
• How they use it in practice
• What it really brings them — leads, candidates, community, opportunities
• What to avoid

Between the interviews speed networking, a break for refreshments and space for networking after the event. The goal is for everyone to take away specific inspiration, new and interesting contacts.

Who is the event for

• HR professionals, recruiters, marketers and founders
• People who want to build a personal or company brand on LinkedIn
• Anyone who already publishes on LinkedIn and wants to take their approach higher

Speakers & topics

• Hana Slačálková — Employer Branding & community
• Jiří Panuška (Červený Jelen, BC21) — Pivot and change of field via LinkedIn
• Honza Klusoň (TRIBEE) — Connecting personal and corporate brand
• Veronika Filaková (DG Solution, CPO) — LinkedIn and expert content
• Ladislav Vašek (Space Dog) — Events and networking
• Lukáš Augustín (Direct) — AI in HR and telling your own story
• Miloš Křepelka (TOP 22. LinkedIn creator of the world) — LinkedIn algorithm & business
• Oti Tůmová (Holky Drzý podcast) — Recruitment and active candidates on LinkedIn
• Dana Vaníčková (Czech Innovation platform) — Exit from the corporation & building the platform

Timetable

• 17:30 Welcome (Martin Miko)
• 17:40 Hana Slačálková - Employer Branding & community
• 17:50 Jiří Panuška - Pivot and change of field via LinkedIn
• 18:00 Speed networking
• 18:10 Honza Klusoň - Connecting personal and corporate brandu
• 18:20 Veronika Filaková - LinkedIn and expert content
• 18:30 Networking over refreshments
• 18:50 Ladislav Vašek - Events and networking
• 19:00 Lukáš Augustín - AI in HR and telling your own story
• 19:10 Miloš Křepelka - LinkedIn algorithm & business
• 19:20 Oti Tůmová - Recruitment and active candidates for Lin
• 19:30 Dana Vaníčková - Exit from the corporation & platform building
• 19:40 Networking
• 20:45 End of the event

Why come

• 10 views on LinkedIn in one evening — instead of one speaker, those who actually build a business, career or community
• Dynamic format — short conversations, no boredom
• Limit of 50 places — deliberately small space for real connection, not an anonymous conference