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Kliky, ktoré predávajú – SEO & PPC stratégie
Clicks that sell - SEO & PPC strategies
Event by: Slovak Business Agency
Online event
Talks & discussions
About event
🖥️You will participate in a two-day course that will show you how to effectively combine SEO and PPC for better online visibility and results.
👉WHEN?
26. – 28 November 2025 (Wednesday - Friday) from 9:00 a.m. to 12:00 p.m.
👉WHERE?
Online participation: Webex
👉REGISTRATION:
https://www.npc.sk/aktuality/kliky-ktore-predavaju-seo-ppc-strategie
WHAT AWAITS YOU?
➰How to create an effective content plan from keywords
➰On-page and off-page SEO for advanced: link building, web structure, UX factors
➰SEO in the Shoptet environment - limits and possibilities of the platform
➰Competitor analysis and use of tools (e.g. Ahrefs, Collabim, Google Search Console)
➰Automation of SEO tasks using AI
➰Linking SEO and PPC for maximum return on investment
➰Strategies in Google Ads and Meta Ads
➰Use of artificial intelligence in PPC
➰Practical demonstrations and discussion
👨🏫Lecturer: Peter Nemček - senior SEO expert and consultant with more than 15 years of experience in website optimization and creation of organic strategies. He worked as a technical director at Effectix and since 2013 he has been leading the B1 Media agency. He specializes in complex SEO strategies, technical SEO, UX and content marketing, combining an analytical approach with a long-term marketing vision. He has experience in international projects and is a certified Google partner.
👨🏫Lecturer: Matúš Čalkovský - has 12 years of experience in the field of digital marketing, graphic design and online strategies. He worked in leading agencies on both local and international projects. It specializes in the creation and implementation of complex online marketing strategies for e-shops - from SEO, PPC campaigns and social media to e-mail marketing.
⚠️End of registration: 23.11. 2025 until 11:59 p.m.
⏲️Participation is free. The number of places is limited. We do not provide the recording.
Group counseling is organized within the framework of the National Project Horizontal Support of Small and Medium Enterprises co-financed by the European Union as part of the Slovakia Program.
👉WHEN?
26. – 28 November 2025 (Wednesday - Friday) from 9:00 a.m. to 12:00 p.m.
👉WHERE?
Online participation: Webex
👉REGISTRATION:
https://www.npc.sk/aktuality/kliky-ktore-predavaju-seo-ppc-strategie
WHAT AWAITS YOU?
➰How to create an effective content plan from keywords
➰On-page and off-page SEO for advanced: link building, web structure, UX factors
➰SEO in the Shoptet environment - limits and possibilities of the platform
➰Competitor analysis and use of tools (e.g. Ahrefs, Collabim, Google Search Console)
➰Automation of SEO tasks using AI
➰Linking SEO and PPC for maximum return on investment
➰Strategies in Google Ads and Meta Ads
➰Use of artificial intelligence in PPC
➰Practical demonstrations and discussion
👨🏫Lecturer: Peter Nemček - senior SEO expert and consultant with more than 15 years of experience in website optimization and creation of organic strategies. He worked as a technical director at Effectix and since 2013 he has been leading the B1 Media agency. He specializes in complex SEO strategies, technical SEO, UX and content marketing, combining an analytical approach with a long-term marketing vision. He has experience in international projects and is a certified Google partner.
👨🏫Lecturer: Matúš Čalkovský - has 12 years of experience in the field of digital marketing, graphic design and online strategies. He worked in leading agencies on both local and international projects. It specializes in the creation and implementation of complex online marketing strategies for e-shops - from SEO, PPC campaigns and social media to e-mail marketing.
⚠️End of registration: 23.11. 2025 until 11:59 p.m.
⏲️Participation is free. The number of places is limited. We do not provide the recording.
Group counseling is organized within the framework of the National Project Horizontal Support of Small and Medium Enterprises co-financed by the European Union as part of the Slovakia Program.