Lisbon. How Designers Drive Real Business Impact

\*\*MPORTANT! Please register on [Luma page](https://luma.com/qmxm93hj)\*\*​

Are you a strong designer with a solid portfolio, but still feel like your true impact remains invisible? We often believe that simply creating good mockups is enough. But the reality is: design almost never creates results in isolation, and the market pays for business impact, not just execution.
​**🎤 [Vova Safonov](https://www.linkedin.com/in/vova-safonov/) — From a Reactive Designer to a Proactive Leader** We will break down the illusion of "I complete tasks = I work well" and discuss why strong designers often lose in the market. You will learn how to:

* ​Stop waiting for tasks and start taking responsibility for solutions.
* ​Understand business expectations (impact on revenue, conversion, retention).
* ​Develop an entrepreneurial mindset inside the company.

​**🎤 [Ivan Rohovchenko](https://www.linkedin.com/in/ivanrogovchenko/) — 1+1=3: How a Designer Creates Real Impact.** The greatest value is born at the intersection of functions. Ivan will share tools and real cases from his experience building design functions across 10+ companies. You will learn:

* ​**The Three Levels of Influence:** How your value creation changes from IC to Design Lead to CDO.
* ​**Perspective vs. Power:** Why designers often lose influence by proposing solutions to problems nobody has acknowledged yet.
* ​**Practice:** Concrete tools for effective cross-functional collaboration, including stakeholder mapping.

​Huge thanks to **[Nagarro](https://www.nagarro.com/en/?utm_source=luma)** for hosting us, providing the space, and supporting the local design and tech community! Let’s gather to exchange experiences, build cross-functional strategies, and network with like-minded professionals!