LISBON: Psychodiagnostics in marketing communications

**19:15 closing of doors**

**Masterclass**

**“Psychodiagnostics in marketing communications - a roadmap for building a holistic brand”**

**1\. Basic principles of building communications\, which 90% of marketers forget about**

The main mistake of marketers: focusing on their own taste or the owner's taste, rather than the audience. How to create communications that resonate with clients but take into account the vision of business owners.

**2\. Brand integrity: what is it and why is it critical?**

How fragmented communications destroy audience trust. Mistakes that hinder building a strong brand.

**3\. Psychodiagnostics of the target audience as the basis for positioning and defining USP\.**

How to determine client psychotypes and adapt communications to their characteristics. What messages and triggers resonate with different audience segments.

**4\. Audit of current communications: where are the hidden gaps?**

How to understand what values and meanings the brand transmits consciously and unconsciously. Diagnosis of contact points: visual, tone of voice, customer service, digital strategy.

**5\. Practice: analysis of participants' cases from the perspective of brand communication integrity\. Identification of weaknesses and contradictions\.**

**📌 Outcome of the masterclass:**

✔ Clear understanding of why the brand's message is not "read" as intended and what to do about it.
✔ A roadmap and tools for analyzing marketing communications through client psychodiagnostics.
✔ A ready-made set of solutions to strengthen the brand through holistic meanings and the psychology of perception.
This masterclass is for those who want to create brands that speak the language of clients, build trust, and attract their audience through the integrity and unity of messages in communications. 🚀

**Sponsors:**

***Sitio Coworking***

[https://www.linkedin.com/company/sitio-pt/](https://www.linkedin.com/company/sitio-pt/)
[https://www.instagram.com/sitio.co](https://www.instagram.com/sitio.co)

***📍Sitio Coworking is 400 meters (7 minutes walk) from Jardim Zoológico, station on the blue line of the metro.***

***We look forward to seeing you there 💙!***

***There's no cost to attend, but your voluntary donation helps us keep these valuable events happening! Your contributions make a real difference in supporting our community.***

**DMK Tribe**

[https://www.linkedin.com/company/dmktribe/](https://www.linkedin.com/company/dmktribe/)
[https://www.instagram.com/dmktribe/](https://www.instagram.com/dmktribe/)

**About DMK Tribe** 💙

We are a vibrant community of marketing professionals across various industries, committed to growth, learning, and collaboration.

Uniting marketers in Lisbon and Barcelona, we bridge the gap between disciplines, fueled by ***Love, Caring, Serving, Learning, and Inclusion.***

**Join our channels:**

**WhatsApp: [https://chat.whatsapp.com/KDhIHix8LAVE8r0TfqPHHa](https://chat.whatsapp.com/KDhIHix8LAVE8r0TfqPHHa)**
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