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Not a Playbook: The Art of Building a Brand

Name: Not a Playbook: The Art of Building a Brand
Start: 2025-10-09T18:00:00+02:00
End: 2025-10-09T20:30:00+02:00
Location: NIO House Amsterdam

Thu, Oct. 9, 2025, 18:00–20:30

Location: NIO House Amsterdam, Leidsestraat 32-34, Amsterdam - Amsterdam-Centrum

Tickets: 5 EUR · Get tickets

Talks & discussions

About event

An author conversation with WeTransfer co-founder Damian Bradfield and Andreas Tzortzis, moderated by Kerrie Finch

As AI ushers in a new era of brand-building, WeTransfer co-founder Damian Bradfield and co-author Andreas Tzortzis discuss the human-centered approach that turned WeTransfer from tech company into a beloved brand.

Moderated by Kerrie Finch.
Followed by drinks and book signing.
Organized by Keith White

Original event source

Events in Amsterdam today · Events in Amsterdam this weekend