Petržalská akadémia vzdelávania - Peter Konečný: Večer najkreatívnejších svetových reklám

The educational project of the Petržal Academy of Education continues with the seventh lecture by Mgr. Petr Konečný about the world's most creative advertisements. Peter Konečný is a film critic, editor-in-chief of the most read Slovak film portal Kinema.sk and a member of the program team of the Cinematik International Film Festival in Piešťany. He graduated from the department of film science and multimedia at the Academy of Performing Arts in Bratislava.

"Advertising is a scented corpse," once said photographer Oliviero Toscani. Advertising accompanies us almost everywhere, we can't even imagine marketing without it. Advertising can make us angry, disturb, make us laugh, it can subliminally attack our feelings, but it can also evoke very pleasant emotions in us.

The editor-in-chief of the Kinema.sk portal, Peter Konečný, comes with a short audiovisual genre - cinema and television advertising. He has prepared more than 150 advertisements for you, which he considers exceptional in the symbiosis of creative and execution. We will look at the world's most awarded ads, forbidden concepts, comparative provocations, the best viral and guerilla videos and of course the funniest advertising campaigns.