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Positioning značky – praktický workshop pre začínajúce firmy
Brand positioning – a practical workshop for start-up companies
Event by: Krajská inovačná rozvojová agentúra
Location: Office of the Trnava Self-Governing Region, Starohájska 6868/10, Trnava
Online event
Discussions and lectures
About event
We invite you to the KIRA Academy workshop, which this time is dedicated to start-up companies!
🎓"Brand positioning - a practical workshop for start-up companies"
At the workshop we will focus on the topic that determines how customers perceive your brand.
At the workshop you will learn:
• what brand positioning means and why it is key to success,
• you will learn to define the target group, identify the problem customers and formulate a clear solution,
• you will create your own positioning - step by step, with professional guidance and practical tasks,
• you will find out how to differentiate yourself from the competition and convincingly communicate the value of your brand.
Workshop designed for:
• start-ups and startups,
• small companies in the early stages of growth,
• teams that need to unify communication and direction brands.
What to bring:
Basic information about your company (product/service, target customer, competition).
Each participant will take away:
• developed brand positioning,
• practical basis for marketing communication and strategic decisions.
📅 Date: Tuesday, November 25, 2025, 5:00 p.m.
Place: Office TTSK, Starohájska 10, Trnava / Online
👨🏫 Lecturer: Marek Šulik, Birne
💬 Duration: 2 hours | Format: practical, with individual feedback
💙 Entry to the workshop is free.
🔗 Register here: https://docs.google.com/forms/d/e/1FAIpQLSfo74_gDfH3AnlqL-pwEj5j5H3vd6tGNi4_SobLvadnuFe2ZQ/viewform
🎓"Brand positioning - a practical workshop for start-up companies"
At the workshop we will focus on the topic that determines how customers perceive your brand.
At the workshop you will learn:
• what brand positioning means and why it is key to success,
• you will learn to define the target group, identify the problem customers and formulate a clear solution,
• you will create your own positioning - step by step, with professional guidance and practical tasks,
• you will find out how to differentiate yourself from the competition and convincingly communicate the value of your brand.
Workshop designed for:
• start-ups and startups,
• small companies in the early stages of growth,
• teams that need to unify communication and direction brands.
What to bring:
Basic information about your company (product/service, target customer, competition).
Each participant will take away:
• developed brand positioning,
• practical basis for marketing communication and strategic decisions.
📅 Date: Tuesday, November 25, 2025, 5:00 p.m.
Place: Office TTSK, Starohájska 10, Trnava / Online
👨🏫 Lecturer: Marek Šulik, Birne
💬 Duration: 2 hours | Format: practical, with individual feedback
💙 Entry to the workshop is free.
🔗 Register here: https://docs.google.com/forms/d/e/1FAIpQLSfo74_gDfH3AnlqL-pwEj5j5H3vd6tGNi4_SobLvadnuFe2ZQ/viewform