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Prezentace archivů II. Čím a jak oslovit naše publikum?
Presentation of archives II. How and how to address our audience?
Event by: Česká archivní společnost
Location: National Archive, Milady Horákové 5, Praha 6
Talks & discussions
About event
The Czech Archival Society invites you to continuing workshops for archivists
Presentation of archives II.
What and how to address our audience?
terms and venue:
4. 3. 2025 (meeting room in the National Archives in Chodovec in Prague)
13. 3. 2025 (a small lecture hall of the Moravian Provincial Archive in Brno)
always from 10–14 hours
Capacity: 15 persons for each term
Price: Members time 150 CZK, non -member time 250 CZK
We want to be seen! We do a great job that deserves public attention. But do we know how to inform about it? How to choose interesting content, when and where to present it and how to address different target groups? Let's try how to get to know the main theme and how to work with the content. What is a suitable communication channel and what do we know the correct timing of publication to achieve the greatest range and impact? It is good to think about this in promotion. We will take new impulses, ideas and tips for our (promotional) practice. We will follow up on the previous meeting on the presentation of archives held in December last year in the National Archive. Href = "https://cesarch.cz/aktuality/Workshops-presentations-archiva-i-cim-a-jak-oslovit-nase-publiku-v-praze-a-v-brne/"> https: //cesarch.cz/aktuality/workshopy-presentations-archiv-i-i-cim-a-jak-oslovit-nase-publiku-v-praze-a-v-brne/
o Lecturer:
Veronika Bokšteflová has long been involved in the field of culture, media and strategic communication with an emphasis on the protection and promotion of cultural heritage. He currently works as the head of the Department of Archive Projects on Czech Television. For several years, the PR department led the National Film Archive, where it was responsible for strategic planning and implementation of external and internal communication. Public relations also gained a connector in the agency, and also cooperated with the Ministry for Regional Development on a project aimed at improving the communication of social and human rights topics in local government.
Presentation of archives II.
What and how to address our audience?
terms and venue:
4. 3. 2025 (meeting room in the National Archives in Chodovec in Prague)
13. 3. 2025 (a small lecture hall of the Moravian Provincial Archive in Brno)
always from 10–14 hours
Capacity: 15 persons for each term
Price: Members time 150 CZK, non -member time 250 CZK
We want to be seen! We do a great job that deserves public attention. But do we know how to inform about it? How to choose interesting content, when and where to present it and how to address different target groups? Let's try how to get to know the main theme and how to work with the content. What is a suitable communication channel and what do we know the correct timing of publication to achieve the greatest range and impact? It is good to think about this in promotion. We will take new impulses, ideas and tips for our (promotional) practice. We will follow up on the previous meeting on the presentation of archives held in December last year in the National Archive. Href = "https://cesarch.cz/aktuality/Workshops-presentations-archiva-i-cim-a-jak-oslovit-nase-publiku-v-praze-a-v-brne/"> https: //cesarch.cz/aktuality/workshopy-presentations-archiv-i-i-cim-a-jak-oslovit-nase-publiku-v-praze-a-v-brne/
o Lecturer:
Veronika Bokšteflová has long been involved in the field of culture, media and strategic communication with an emphasis on the protection and promotion of cultural heritage. He currently works as the head of the Department of Archive Projects on Czech Television. For several years, the PR department led the National Film Archive, where it was responsible for strategic planning and implementation of external and internal communication. Public relations also gained a connector in the agency, and also cooperated with the Ministry for Regional Development on a project aimed at improving the communication of social and human rights topics in local government.