SJC: Curso de Plano de Marketing e Estratégia de Negócios [pré-lançamento]

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SJC: Curso de Plano de Marketing e Estratégia de Negócios [pré-lançamento]

SJC: Marketing Plan Course and Business Strategy [Pre-Lançament]

Event by: Miyashita Consulting

Location: São José dos Campos, São José dos Campos

Tickets: 37–750 BRL · Get tickets

Talks & discussions

About event

Planners formation. How to expand marketing planning capacity to present, convince, approve and sell ideas and projects.

Expand marketing planning capacity to present, convince, approve and sell ideas and projects. Our Planners Training Course. src = "https://img.evbuc.com/https%3a%2f%2fcdn.evbuc.com%2Fimages%2F996780423%2F158602256306%2F1%2FORIGIN AL.20250331-153426? H = 740 & W = 1200 & Auto = Format%2Ccompress & Q = 75 & Shap = 10 & S = 780c9270616999e4CCAD94B2D050A63A " Alt = "" Style = "Max-Width: 100%; Height: Auto" /> < /Div> Event in LinkedIn Meet Miyashita Consulting
  • Follow prof. Marcelo Miyashita No Instagram and LinkedIn


    • Event in São José dos Campos on demand format

    The format on demand makes it possible to take courses in cities and capitals outside our programming. So enjoy! Buy your pre-registration and warn your friends and companies to be able to take this course at the convenience of your city. Nothing better.

    course agenda

    In this format the class will have the schedule defined only after all pre-registrations sold. Then the dates will be set together with all pre-registered, who may later buy their registration in the class as an individual or legal entity. Performing the course at reduced price: professionals (individuals) of $ 750 for $ 580. Hitting only the difference for $ 543. Therefore, only the purchase of the "pre -registration fee" does not guarantee the participation in the course - you must later buy the reduced amount paying the difference. Pre-registration?

    Yes. At any time you can give up the bought pre-registration and soon do not have access to the reduced price of PF registration. It will be enough to request that cancellation and reimbursement will be done. Failures

  • The approach to the use of planning matrices and logic
  • marketing competition and its variables
  • macroprocesses and activities of marketing

    • module 2. matrices

    • Visual Project Development Maps
    • spreadsheets as a planning tool
    • The advantages of modeling and use of checklists
    • career

    Module 3. Project development and formulation

    • Project thesis proposition, its objective and tasks
    • The importance of speed in the planning process
    • Data and content survey
    • prototype, demo and a/b test
    • use of mental maps and zoom-out practices. Problem, therefore, solution
    • Current visual presentation and production techniques
    • Project accounting and financial viability
    • Result indicators and return on investment

    Teacher

    Marcelo Miyashita - of the main names of marketing in Brazil. In 2015 joined the hall of fame of the Brazilian Academy of Marketing. From 2007 to 2011 it received the title of Marketing Expert and in 2006 received the Marketing Best-Granted by the main organizations that promote marketing in the country: Reference Publisher (which edits the newspaper Propmkt and Marketing Magazine), Madiamundomarketing and FGV-EAESP. He is a speaker and director of Miyashita Consulting, consulting and training that since 2003 has trained more than 9,000 professionals in more than 570 editions of executive courses and business training. He has 29 years of academic career as a teacher in postgraduate and MBA courses. He teaches at the FIA ​​Foundation Institute of Administration, FGV-EAESP GVPEC, Madia Marketing School and Damásio College. He is a postgraduate degree from ESPM and publicist from Cásper Líbero, where he has also taught for 15 years.


    Objectives

    training professionals for project presentation-focused marketing planning. How to master marketing tools using planning matrices. And how to perform more persuasive presentations. Administration;

  • Students seeking to improve their training.


    • Differentials

    Original event source

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