STRV Talks: The Gold’s Standard — Inside an Iconic Brand’s Digital Strategy

Alex Rehmert of Gold’s Gym breaks down how smart strategy fuels a stronger brand experience — live at STRV.

The fitness industry is evolving, and it's no longer just about physical transformation. In this fireside chat, Alex Rehmert, Director of Digital Experience at Gold’s Gym, shares how data is reshaping everything from digital awareness to brand loyalty.

We’ll uncover how this iconic fitness brand is turning insights into action: designing connected experiences, scaling loyalty and standing out in a crowded wellness market. Whether you’re building digital products, growing a brand or just curious about the tech behind today’s fitness boom… this one's for you.

Details

📅 Date & Time: June 18th, 6 PM

📍 Location: STRV Prague Office

🎙 Speaker: Alex Rehmert, Director of Digital Experience at Gold's Gym

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What to Expect

• How Gold’s Gym creates personalized experiences with data
• Smart ways to scale in a saturated fitness and wellness space
• Behind-the-scenes insights from one of the world’s most iconic brands
• Live Q&A and laid-back networking over drinks at STRV (Premium tickets)
• A real look at why the future of fitness is all about experience… and the tech behind it

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