Sustainability Strategy

Let's be honest: Who cares?

Have we lost people when it comes to sustainability? How many & who are really sustainable? We are continuing our successful topic setting around brand activism and sustainability. This time it's about the people. What does market research tell us and what opinions do consumers have on the topic? We learn about sustainability archetypes. We shed light on the benefit dimensions of sustainability. We get insights into how sustainability communication affects the reputation of companies.

In three exciting lightning talks and a discussion panel, moderated by Jana David-Wiedemann, there are inspiring and tangible take-aways.< /p>

Panelists:

• Prof. Mag. In his Lightning Talk, Scharitzer (Vienna University of Economics and Business, Department of Marketing, Institute for Marketing – Management) highlights the benefit dimensions of sustainability and gives clear examples from empirical research.
• Isabelle Schnelleisen (Chief Strategy & Transformation Officer, Marketing Advisory Lead ASG Accenture Song, Munich) presents newly defined sustainability archetypes in her Lightning Talk.
• < strong>Dr. Stefan Schiel (Managing Director marketmind GmbH) shows in his lightning talk how sustainability communication affects the reputation of companies.

When: November 6th, 2024, 8:45-11:30 a.m.

Where: Impact Hub Vienna, Lindengasse 56, 1070 Vienna