Talking Tailored #4: Meet Dov (Parcours wheels) and Adam (Terra Cycling)

Join us for a talk and drinks with Dov and Adam, sharing their journey in creating unique, high-quality wheels and custom geo bikes!

Talk & Drinks with Dov (Parcours Wheels) and Adam (Terra Cycles)

We’re thrilled to invite you to a special evening of cycling conversation, drinks, and behind-the-scenes insights with two of the UK’s standout figures in the cycling world — Dov Tate, founder of Parcours Wheels, and Adam Wolley, expert bike fitter and originator of Terra Cycles.

Both Dov and Adam will be in Amsterdam for a few days, and we’ve managed to steal a moment of their time to talk shop — from aero dynamics to bike fit philosophy, product design, and everything in between.

🔧 About Parcours Wheels

If you’ve ever ridden a set of Parcours wheels, you already know — the ride quality is second to none. Designed in the UK and tested around the world — in wind tunnels and across every kind of parcours imaginable — Parcours offers unbeatable performance and value. These wheels are built not just to perform, but to be ridden with pride.

Parcours is a challenger brand, committed to doing things better — and fairer — than the rest of the market. They're proud to offer aero wheelsets with proven engineering credentials that don’t cost the earth.

🚴 About Terra Cycles

Adam designs bikes with the rider as the starting point — tailoring every frame to your specific needs. In short: everything is possible. Just give him your dream, and he’ll make it work. Starting from your unique size, range, strengths, and riding style, Terra creates the perfect machine for the job.

No ifs, no buts — every bike is thoughtfully crafted. And it doesn’t have to break the bank: Terra offers incredible value, with custom-geometry titanium framesets starting at under €3,000. WHUT?!

🍻 Expect a relaxed, interactive evening — a chance to ask questions, geek out over gear, and enjoy a drink or two with fellow cyclists and the minds behind some of the most exciting innovations in the game.