TecTalk Virtual Surprises

What can Natasja Paulssen (Dutch Rose Media) tell us about the future of virtual surprises in the context of Eindhoven ?

5 december

Natasja Paulssen - Virtual Surprises

19.30 Stadslab Eindhoven - Gasfabriek 6

XR technologies are rapidly growing and becoming the next embedded tech force in everyday life - in health, education, industry, sports, entertainment and more.

Natasja Paulssen (Dutch Rose Media / DR4 Studios) highlights the importance of rethinking traditional concepts, such as using AR to replace or enhance physical interactions in marketing, events, and education.

Her emphasis on sustainability and interactivity points towards a future where Eindhoven could lead in designing personalized and accessible virtual solutions.

In the context of Brainport, her work emphasizes applications in education, entertainment, and training. For example, AR can bring history to life for museums, enable virtual fashion shows that redefine how we experience runways, or provide efficient workplace training through realistic simulations.

These innovations align with the region's focus on talent development and technological leadership. Furthermore, Dutch Rose Media has pioneered mobile volumetric studios, increasing accessibility and flexibility for creating 3D content.