Through the Fire, By the Fire: Getting SEO a Seat at the Strategy Table

Join us on **October 23rd from 18:00** at **De Werkplek** for the next **Amsterdam SEO Meetup**. An in-person only evening of open conversation, practical insights, and real connection.

**🔥 Through the Fire, By the Fire**
*A candid fireside chat on what earns trust, unlocks budget, and makes SEO a strategic investment.*

**With budget season coming up**, this is the perfect time to learn how to position SEO for real influence inside your organization.

Is it the numbers? The narrative? Leadership buy-in? Or simply getting the budget signed off?

We’ll sit down with marketing and finance leaders to unpack how SEO earns its seat at the strategy table: what convinces executives, secures funding, and builds lasting influence inside organizations.

**About the speakers**

* [Clément Dumont](https://www.linkedin.com/in/clement-dumont/), Founding Partner & CMO at The Growth Syndicate

🎤 **What to expect?**

* **30–40 min moderated fireside chat**
* Featuring 2–3 speakers (TBA - knowing someone? Let us know!)
* **20 min open Q&A** — bring your toughest questions
* Drinks & networking to wrap up

**✅ Why Attend**

* Hear directly from **decision-makers** on what makes SEO worth funding
* Learn how to **build trust and influence** at the executive level
* Get **practical insight** into bridging the gap between SEO, finance, and leadership

👥 **Who Should Join**

* SEO professionals aiming to secure bigger budgets or leadership buy-in
* Heads of Marketing, Growth, or Digital looking to elevate SEO in strategy
* Founders and leaders exploring SEO’s role in business growth
* Anyone who’s ever asked: *“How do I get leadership to truly invest in SEO?”*

💡 **The Takeaway**
You’ll walk away with:

* Honest perspectives from marketing and finance leaders
* Actionable tactics for **earning trust** and **unlocking resources**
* A clearer sense of **how to position SEO as a strategic growth driver**

Real talk. Real decision-makers. Real lessons on what it takes to move SEO from *nice-to-have* to *must-invest*.

***

⚠️ **Important:** This is an **in-person only** event. No recording, no livestream. The value is in being there — joining the conversation, asking your questions, and connecting directly.

Spread the word, bring your colleagues, and let’s learn together by the fire.