WM Summit 2026

sportsbusiness.at brings together the top decision-makers in the sports business industry to talk about the opportunities and potential of the 2026 World Cup.

For the first time in 28 years, Austria is taking part in a World Cup. The largest sporting event in the world is also an important stimulus for Austria's economy, sponsors and red-white-red football in general.

But how can brands, companies and media benefit, and what are the different strategies? The sportsbusiness.at World Cup Summit 2026 will be exploring these and other questions on this day.