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Zabodujme s influencermi
Event by: Slovak Business Agency
Online event
Talks & discussions
About event
🎦Influencer marketing is no longer just for big brands. The lecturer will show you how to use it effectively even with a smaller budget, how to choose suitable influencers and set up collaborations with real results. At the same time, it will bring closer the measurement of campaigns and the connection with business performance.🎥
👉WHEN? 21.–22. 4. 2026 (Tuesday-Wednesday) from 8:00 a.m. to 12:00 p.m.
👉WHERE? Online participation: Webex
👉 https://www.npc.sk/aktuality/zabodujme-s-influencermi (FREE REGISTRATION)
WHAT AWAITS YOU?
1️⃣. day: Influencer marketing for small and medium-sized businesses: how to start even with a low budget
*️⃣what is influencer marketing and when is it worth using
*️⃣how to start with a small budget (even from €500)
*️⃣how to choose the right influencer for your business
*️⃣micro-influencers vs. larger profiles
*️⃣most common mistakes and how to avoid them
2️⃣. day: How to measure the success of influencer campaigns and evaluate ROI
*️⃣what does a successful influencer campaign mean
*️⃣difference between reach, engagement and performance
*️⃣how to set campaign goals
*️⃣basic metrics (CTR, conversions, ROI)
*️⃣how to measure sales from influencer marketing
*️⃣tools and simple evaluation procedures
*️⃣examples from practice
👩🏫Lecturer: Jana Malaga - influencer marketing expert and founder of the digital agency Contedy. She has more than 9 years of experience running her own agency and previous experience in PR, where she focused on brand communication and working with the media. He specializes in the strategic setting of influencer campaigns, the selection of collaborations and their evaluation based on data. It helps businesses of all sizes use influencer marketing as an effective tool for growth and sales. As a lecturer, she imparts practical experience from real campaigns.
🕰️End of registration: 17.4. 2026 until 12:00 p.m.
⚠️Participation is free. The number of places is limited. We do not provide the recording.
Group counseling is organized within the framework of the National Project Horizontal Support of Small and Medium Enterprises co-financed by the European Union as part of the Slovakia Program.
👉WHEN? 21.–22. 4. 2026 (Tuesday-Wednesday) from 8:00 a.m. to 12:00 p.m.
👉WHERE? Online participation: Webex
👉 https://www.npc.sk/aktuality/zabodujme-s-influencermi (FREE REGISTRATION)
WHAT AWAITS YOU?
1️⃣. day: Influencer marketing for small and medium-sized businesses: how to start even with a low budget
*️⃣what is influencer marketing and when is it worth using
*️⃣how to start with a small budget (even from €500)
*️⃣how to choose the right influencer for your business
*️⃣micro-influencers vs. larger profiles
*️⃣most common mistakes and how to avoid them
2️⃣. day: How to measure the success of influencer campaigns and evaluate ROI
*️⃣what does a successful influencer campaign mean
*️⃣difference between reach, engagement and performance
*️⃣how to set campaign goals
*️⃣basic metrics (CTR, conversions, ROI)
*️⃣how to measure sales from influencer marketing
*️⃣tools and simple evaluation procedures
*️⃣examples from practice
👩🏫Lecturer: Jana Malaga - influencer marketing expert and founder of the digital agency Contedy. She has more than 9 years of experience running her own agency and previous experience in PR, where she focused on brand communication and working with the media. He specializes in the strategic setting of influencer campaigns, the selection of collaborations and their evaluation based on data. It helps businesses of all sizes use influencer marketing as an effective tool for growth and sales. As a lecturer, she imparts practical experience from real campaigns.
🕰️End of registration: 17.4. 2026 until 12:00 p.m.
⚠️Participation is free. The number of places is limited. We do not provide the recording.
Group counseling is organized within the framework of the National Project Horizontal Support of Small and Medium Enterprises co-financed by the European Union as part of the Slovakia Program.