Roast! Coffee Festival: "The Real Price of an Exotic Lot"

What really lies behind the price of an exotic coffee lot? Follow one Colombian coffee from farm to European warehouse.

An exotic coffee lot can arrive at a European roastery with a price that raises eyebrows — but how much of that price actually reaches the producer?

In this session, Santiago Arana, Commercial Manager for Cofinet Europe, follows the journey of one real Colombian coffee lot from the farm to a European warehouse.

The talk explores what happens to the value of coffee along the supply chain: what the producer earns, what processing costs, and how milling, shipping, customs and storage contribute to the final price.

Drawing on his experience on both sides of the coffee industry — from cupping coffees in Valle del Cauca to working with European buyers and roasters — Santiago will explore how the same coffee can be described very differently depending on where you stand in the supply chain.

The session offers a closer look at the economics behind specialty and exotic coffees, helping attendees better understand what they are actually paying for when purchasing high-value lots.

Attendees will leave with a clearer picture of the coffee value chain and five practical questions to ask an importer before their next purchase.