VIA, bvA, DDMA & Adformatie

Koffiedik Kijken is the New Year's meeting of the media, marketing and communications industry. Various speakers take a look into the crystal ball: what does the new year bring for agencies, operators, advertisers, gurus, celebrities, columnists and politicians? Who will make it in the new year and who will drop out? Which products will we no longer see? Which media are we really tired of and what is breaking through now? What should agencies and advertisers focus on? Are we in for a new year of crisis or is there light on the horizon?

​The Golden Coffee Cup went to Ruben Scheurs in 2023 for his predictions on, among other things, diversity, content requirements from advertisers and data & privacy. This edition we were allowed to listen to the predictions of Kristel Vanderlinden, Gijs de Bruijn, Janneke Niessen, Danny Membre and René Watzema. Which of them is right and will win the Golden Coffee Cup for best prediction next year?